During Southern Sweden Design Days, you can visit The Airbag Project at our Malmö store – an exhibition by Malmö Upcycling Service (M.U.S.) where local fashion designers and textile artists have transformed waste airbags from car industries into fashion and art!

Reviving Waste with Creativity

M.U.S., founded and run by industrial designer Anna Gudmundsdottir, has taken a proactive approach to waste management by sourcing local waste streams and repurposing them. Discarded airbags are currently nearly impossible to recycle, making them highly likely to end up in landfills. The vision of the project is to show how the material can be reused instead.

Meet the creatives

For The Airbag Project, M.U.S. has invited five local fashion designers and textile artists, whose work will be exhibited at APLACE Malmö during Southern Sweden Design Days. The brief for the invited creatives was to create a free concept based on the material that sheds new light on its potential to be re-used in a different industry.

Studio Soriano strive to create conscious designs using unconventional materials, while keeping circular design in mind. Using the material from the airbags the aim has been to create products that can be used on a daily basis. Working with the beauty within the material.

Purple Rinse is an upcycle project founded by Pernilla Rozenberg. For The Airbag Project, Purple Rinse has created a hockey jersey, inspired by the shape of the airbags, with decorations from other leftover fabrics.

Waxiu Shehu is founder of Studio 234+, a second hand-store and tailoring/redesign studio in Malmö. For this project, Waxiu has made handbags out of the airbag material.

Jóna Berglind Stefánsdóttir's work is characterized by material and form experiments with a focus on colors and spatial conceptualization. Upcycling discarded airbags into art work transcends their original purpose, inviting viewers to contemplate the intersection of safety, innovation, and aesthetic expression.

Pampas specializes in on-demand production, creating personalized fashion experiences, ensuring perfect fit, and reducing waste. For this project, they've made a gorgeous puff armed jacket out of the airbag material.